The End of the Static Screen: Architecting Intent-Driven UX with Agentic Orchestration
Gus Iwanaga
- When
- Thursday, July 23:20 PM – 3:40 PM · 20 min
- Where
- Track 2San Francisco, CA · imported from ai.engineer's public schedule feed
About this session
For 30 years, interfaces were designed ahead: wireframes, fixed flows, pre-built dashboards - because we couldn't make them otherwise. Three shifts changed the constraint: LLMs that reason over business context, agentic frameworks that work at production grade, and composable backends that expose a real tool surface. With all three in place, the interface stops being something you design and ships as the output of an orchestrator composing it per intent. I'll walk through the hypothesis, the architecture we're running in production for enterprise commerce, and a live demo where it all moves.
Speaker
General Manager (Product, UX, Eng), commercetools
Gus Iwanaga is founder and GM for mosAIc at commercetools, where he works on agentic commerce. Before commercetools, Gus held senior product roles at Google Shopping, Zalando, and zooplus, building products used by millions of shoppers & merchants across Europe.
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- Designing Multimodal Collaborative Agents for Next-Gen CommerceThursday, July 2 · 10:45 AM – 11:05 AM · Track 2
- Building safe payment infrastructure for machine-to-machine commerceThursday, July 2 · 10:45 AM – 11:05 AM · Leadership 1
- Why Your AI Agent Needs a Wallet: Agentic commerce on Arc with USDC and NanopaymentsThursday, July 2 · 11:10 AM – 11:30 AM · Track 2
- When AI Agents Pay and Sellers Monetize: Building x402 Apps for Agentic Commerce on AWSThursday, July 2 · 11:40 AM – 12:00 PM · Track 2
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