GTM Engineering: The Technical Bits
Everett Berry
- When
- Thursday, July 210:45 AM – 11:05 AM · 20 min
- Where
- Track 6San Francisco, CA · imported from ai.engineer's public schedule feed
About this session
Everyone talks about "GTM engineering" — Everett Berry shows the actual plumbing. As Head of GTM Engineering at Clay, he goes under the hood on the technical bits most talks skip: enrichment pipelines, agent-driven data classification, identity resolution, and the systems that turn unstructured web data into clean, deterministic CRM fields. A builder's-eye view of what GTM engineering actually is once you strip away the buzzwords.
Speaker
Head of GTM Engineering, Clay
Everett Berry is the Head of GTM Engineering at Clay, where he pioneers the intersection of technical expertise and go to market execution. Since joining in 2024, he has helped build automated systems that revolutionize how sales teams operate. Everett brings extensive GTM engineering experience from leading growth at cloud cost platform Vantage and database tool Arctype. As an entrepreneur, he founded Perceive, an AI infrastructure company specializing in edge devices and low-power AI inference. Everett holds a B.S. in Computer Engineering from Purdue University and believes great technology must be both built and effectively marketed, championing data-driven approaches to go-to-market strategies.
More in AI in GTM
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- AI in GTM at NotionThursday, July 2 · 11:40 AM – 12:00 PM · Track 6
- The Building Blocks of GTM OrchestrationThursday, July 2 · 12:05 PM – 12:25 PM · Track 6
- How Juries and Librarians Can Solve GTM's AI Trust ProblemThursday, July 2 · 1:30 PM – 1:50 PM · Track 6
- How We Got LLMs to Recommend Our Open Source Library (Without Paying or Plug-ins)Thursday, July 2 · 1:55 PM – 2:15 PM · Track 6
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- iCalSubscribe in Google, Apple or Outlook Calendar./aie-worldsfair-2026-import/feed.ics
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