Reverse-Engineering the AI Buyer
Aliisa Rosenthal
- When
- Thursday, July 211:10 AM – 11:30 AM · 20 min
- Where
- Track 6San Francisco, CA · imported from ai.engineer's public schedule feed
About this session
You Built the Best AI Product in the Room. Now What? The GTM Lessons Builders Skip. Aliisa decodes the commercial mistakes technical teams make most often: why enterprise procurement isn't like consumer adoption, how to design for trust and change management from day one, the difference between a pilot and a deal, and the signals that tell you a product is ready to scale vs. ready to get stuck. She's packed with war stories and counterintuitive lessons from the trenches of OpenAI.
Speaker
General Partner, Acrew Capital
Aliisa Rosenthal is a General Partner at Acrew Capital, where she invests in the next generation of AI-native enterprise software. Recognized as a premier Go-To-Market (GTM) architect, Aliisa was the first commercial hire at OpenAI, where she served as Head of Sales and led the historic scaling of enterprise revenue from $10 million to a $10 billion run rate in just three years. Previously, Aliisa was the VP of Sales at WalkMe, guiding the company through its 2021 IPO. With a career spanning early leadership roles at Mixpanel and InVision, she has a proven track record of scaling frontier technologies into global enterprise standards. A graduate of Brown University, Aliisa is a defining voice on AI commercialization, category creation, and the evolution of the modern sales organization.
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- How Juries and Librarians Can Solve GTM's AI Trust ProblemThursday, July 2 · 1:30 PM – 1:50 PM · Track 6
- How We Got LLMs to Recommend Our Open Source Library (Without Paying or Plug-ins)Thursday, July 2 · 1:55 PM – 2:15 PM · Track 6
For developers: this programme is open data — JSON, iCal, schedule XML and an MCP endpoint.Show endpointsHide
- JSONEvery published session and speaker, in one request./aie-worldsfair-2026-import/feed.json
- iCalSubscribe in Google, Apple or Outlook Calendar./aie-worldsfair-2026-import/feed.ics
- Schedule XMLfrab / pentabarf — the format conference apps import./aie-worldsfair-2026-import/feed.xml
- MCP + RESTPoint Claude at the programme. OpenAPI 3.1 included./agents
No key, no signup, CORS open. Everything here is generated from the same data the organisers edit.