The Building Blocks of GTM Orchestration
Arman Vaziri
- When
- Thursday, July 212:05 PM – 12:25 PM · 20 min
- Where
- Track 6San Francisco, CA · imported from ai.engineer's public schedule feed
About this session
Ramp built its own 0→1 revenue stack in-house — Ramp Revenue — with one mandate: build the most efficient GTM org in the world. Arman Vaziri breaks down the building blocks: a customer data platform that chews through millions of internal, external, and CRM records daily, and a unified action layer with agents embedded directly in seller workflows. The payoff — reps stop hopping between dozens of systems just to figure out who to reach and what to say, and 80%+ of Ramp's sales workflows now run on it. A look at the architecture behind orchestrating GTM at scale.
Speaker
Senior Staff Software Engineer, Ramp
Software engineer building the agents and data platform powering Ramp’s growth. Built Ramp’s AI SDR; customer data platform that powers all growth channels; and Ramp Revenue, an internal sales platform and suite of agents that drives seller actions. Currently focused on product-led growth and agentic GTM orchestration, evolving agents from workflow-specific background assistants into systems that coordinate actions across growth and sales. Previously worked in Growth Engineering at Affirm and FP&A Engineering at Goldman Sachs.
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