The Death of Developer Advocates
Stephanie Jarmak
- When
- Thursday, July 23:45 PM – 4:05 PM · 20 min
- Where
- Track 6San Francisco, CA · imported from ai.engineer's public schedule feed
About this session
Developer Advocacy is dead. Over the last decade Developer Advocates have been a key part of any devtool company. Coding agents are the customer now. Your ICP is Claude Code, Codex, and a myriad of other coding agents that are going to evaluating, using, and suggesting tools to their human counterparts, then implementing them. So what do you do about it? Pivot to "Agent Advocates". This is a similar role but with the expressed purpose of understanding how Agents experience your product and using those findings to improve the agent experience. In this talk/workshop I'll share how to evaluate the agent experience of your product, how to improve it, and how to communicate that to your team so they can change the products roadmap.
Speaker
Agent Advocate, Sourcegraph
Dr. Stephanie Jarmak is an Agent Advocate, AI engineer, and research scientist building agentic systems for go-to-market, developer tooling, and knowledge infrastructure. She is an OSS maintainer of Gas City and a research affiliate with the NASA search engine SciX, where her work focuses on search relevance, discovery systems, and AI-assisted access to scientific literature. Her recent GTM projects include AccountBot, a Slack-native sales assistant for account research and campaign workflows; GEO, an evaluation suite for understanding how AI systems discover, describe, and recommend products; and mcp-ax, a framework for measuring how usable MCP products are from an agent’s perspective. Previously, Stephanie served as Project Scientist for Planetary Science at SciX and as an astronomer at Southwest Research Institute. She holds a Ph.D. in Physics and brings a research-engineering lens to building AI systems across a variety of domains.
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For developers: this programme is open data — JSON, iCal, schedule XML and an MCP endpoint.Show endpointsHide
- JSONEvery published session and speaker, in one request./aie-worldsfair-2026-import/feed.json
- iCalSubscribe in Google, Apple or Outlook Calendar./aie-worldsfair-2026-import/feed.ics
- Schedule XMLfrab / pentabarf — the format conference apps import./aie-worldsfair-2026-import/feed.xml
- MCP + RESTPoint Claude at the programme. OpenAPI 3.1 included./agents
No key, no signup, CORS open. Everything here is generated from the same data the organisers edit.